Forget TV, print, and radio (ok, not completely). But social media is where it's at.
I started thinking that I was on the right track doing this after I came across a post on my Twitter feed that directed me to a website page that talked about the power of Facebook as a marketing tool. To me, this means using Facebook professionally and tastefully. Using Facebook as a marketing tool for businesses is nothing new, but using it as a self-marketing (or self-branding) tool is pretty much the same idea. We all know that having a strong presence online, and strong brand, is important.
Check out this website page to find out some interesting Facebook facts and how the site can help your marketing goals.