This was the scene of the Skrillex concert at Shaw Park this summer, home to the Winnipeg Goldeyes Baseball Club. Skrillex, one of the acts in the Full Flex Express Tour, toured around Canada this summer. The electronic dance music DJ set up on the outdoor stage at the Goldeyes ballpark.
I was the Media Relations Assistant this summer at the Goldeyes, an internship related to my communications studies I was so happy to be given the opportunity to do. I've always loved baseball, and there's nothing better than hearing the sound of your bat "ping" as you smack a ball or the dust that swirls around you as you slide to a base. But in my first week of work with the Goldeyes, perhaps the coolest thing was getting to step on the field. This sounds so dorky, but as soon as my foot touched down on that grassy turf I actually got shivers. It didn't take long for the field to become a platform I felt comfortable walking on.
So imagine my horror when I stepped onto the field at the Skrillex concert only to find it littered with plastic cups, cigarette butts and other garbage. People were also ripping up the grass in clumps to throw at each other. Luckily I wasn't responsible to clean up the mess. And, I ended up having so much fun despite not being a Skrillex fan at all.
Skrillex's demographic is people aged 17 to 27. Having worked at the Goldeyes, my perception of their main demographic is people aged 40 and up and I think many would agree. That being said, despite the hard work needed of the Goldeyes' clean up and field maintenance staff after the concert, I think the Goldeyes organization was exposed to a new, younger audience.
Hosting the Skrillex concert at Shaw Park was a good promotional tactic. Having a bunch of young people party on the field in their local team's ballpark was a new experience for many. Whereas it took me two interviews and a take-home assignment to get the job and be authorized to step on the field, this audience was more than welcome on the grounds.
I'm not implying that young people at the concert didn't know we have a baseball team. But if young people aren't the primary target of the Goldeyes organization, it's harder for them to take notice and by extension, harder for them to care. Just being in the ballpark (and not to watch a game) alone can spark an interest in the venue and what that venue serves. In this case, the good ol' game of baseball.
Here are some pictures I snapped with my iPhone at the concert:
The field, before and after the concert: