Thursday, June 20, 2013

Instagram launches video

Instagram announced the release of Cinema, the new video sharing component of Instagram.

I watched the live webcast announcement today, and the new video feature looks so cool. It seems social networking sites or apps often add features people aren't thrilled about (Facebook hashtags?). But I think Cinema might be an exception.

Instagram builds on the idea of sharing stories through beautiful photographs. Now, Instagrammers can share stories through video. Instagram shares the beauty:

"We're excited to see what the (Instagram) community will bring to video, whether it's your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, or your favorite athlete taking you behind the scenes."

The Cinema app allows a user to alter their videos to 13 filters. When you load your Instagram app, you can tap your movie camera icon and take 15 seconds of video.

The other cool part? Say for instance you want to run while shooting video. Running obviously makes your footage shaky. However, Instagram teamed up with what CEO and Co-founder Kevin Systrom calls "video scientists". They created technology to make your shaky footage appear more still - it's as if you were shooting a video while running on a smooth path with your smartphone on a dolly.

I'm anxiously awaiting the "update app" notification on my smartphone. Can't wait to try Cinema out!

To check out what your Instagram Cinema videos can look like, watch this:


Here's the live webcast announcement with CEO Kevin Systrom from earlier today:


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