Saturday, March 30, 2013

Tiger's slate wiped clean

Nike has expressed it doesn't take the controversial choices of it's endorsed athletes lightly (remember when they dumped Lance Armstrong?).

But, Nike seems to think Tiger Wood's cheating scandal isn't as big of a deal...at least that's what their latest advertisement (above) suggests.

Of course Woods' cheating is a different kind than Armstrong's, but I think the Nike ad is a little risky.

The advertisement was created the day Woods took the title at the Arnold Palmer Invitational, which officially makes him the top ranked golfer in the world. The copy "winning takes care of everything" suggests Woods' cheating scandals (all 17 of them) are wiped clean, and don't matter anymore.

Some of us may get a light chuckle out of the ad, and even ask "who cares anymore?". Tiger Woods could probably care less; he gets to keep Nike money flowing into his pocket, and a huge athletic endorser is making him look like the good guy without any of his effort or asking.

But what does the ad say about Nike?

It suggests no matter the scandal, Nike will have their endorsed athletes backs as long as they're winning. The cheeky copy also suggests people need to forget about Woods scandal, and just focus on his abilities as a high-ranked golf player.

If anything, the ad hurts Nike's image, not Woods. What do you think?



Friday, March 22, 2013

Bye bye radio

I'm graduating in two weeks, which means I'll have to say goodbye to radio hosting indefinitely.

I study Creative Communications at Red River College and learn about Public Relations, Journalism, Advertising, and Radio and TV production. I'm a Public Relations Major who never thought radio would be exciting. I was wrong.

My PR class has been working on a campaign for our college's radio station, Red River Radio, all semester. My friend Sydnie and I were part of the Live Remote team, and hosted at two of our college's three campuses.

I discovered that radio was exhilarating, stressful, face-paced and a whole lot of fun. It was nice to put PR strategy into our live remotes, and also cool to think we were having conversations with listeners even if we couldn't see them.

I've hosted on Red River Radio for various assignments, and I don't think the live remotes will be my last stint with radio. I've discovered a passion a little late in my education, but at least I've discovered it. Until we meet again, radio...

You can stream Red River Radio live at radio.rrc.ca. Here are some pics from the live remotes:


 
We're the faces of Red River Radio on Red River College's website now :)

Friday, March 08, 2013

When I grow up, I wanna be...

"Every child is an artist. The trouble is staying an artist when you grow up."

When you were little, what did you want to be when you grew up? An astronaut, businessman, actress? Did you stick to that dream? I want to know.

Stream Red River Radio live at radio.rrc.ca today from 11:30pm-3:30pm for some career talk, advice and inspiration! My friend Sydnie and I will be your hosts; we have lots to share with you and want to hear your stories!


Dayna and Sydnie


Red River Radio can be streamed using:

1. Your computer (requires Adobe Flash Player)
2. Android Devices
3. iPods, iPads, etc. (iPhones don't have Adobe Flash Player which live streaming requires) 

Catch you on the air waves!